Defining a creative collective — I helped identify and execute the 352 brand DNA.

In recent years, 352, a digital product development agency, has experienced rapid growth in both process and culture, resulting in an apparent need for brand restructuring. Meeting with teams across different offices allowed for extensive ideation. Further, collaboration and ideation with leadership shaped a clear vision. I directed and executed the 352 brand book.
A unified blend of smart layout, clear messaging, vibrant color, whimsical photography and iconography provided a genuine, human, approach. Constructed with perforated pages, a blue sharpie, each owner was encouraged to interact. The book was designed to be a unique and personalized experience.

352, Agency
2013 - 2015

Adam Davis, Associate Creative Director, Designer
Dallas Barnes, Designer
Pete Bernardo, Design Director

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