MakeMyDeal makes it surprisingly easy for you to work out your next car deal online.

For years, the automotive industry has been plagued with a horrible car buying experience. Today, shoppers dislike the dealership car buying process more than cockroaches. Overtime, the trust gap between salespeople and shoppers has become extremely wide.
Early 2014, Autotrader discovered a new product they wanted to bring to market quickly. Through extensive research, rapid prototyping, and user testing, our team created an online system that allowed shoppers to start negotiating finance and/or lease deals, down payment, trade-in, credit, and much more. Saving hours at a dealership and receiving such positive responses among both shoppers and dealers, the platform has been adopted by hundreds of dealerships across the US.

352, Agency

Adam Davis, Associate Creative Director, UX Designer
Bryan Lewis, Designer
Lincoln Anderson, Designer & Developer
Michelle Brownstein, Designer
Nick Forneris, Designer