Peach Bowl

The Chick-fil-A Peach Bowl has persevered through more than four decades to become one of America’s premier bowl games, joining the six elite games selected to make up the new College Football Playoff.

Peach Bowl Inc. (PBI) needed the ability to manage four, well known, websites within their organization. With large events happening at different times throughout the year, PBI required a unique solution for maintenance coupled with an engaging, branded experience. Cross platform sponsorships, fan-fueled events, news, media, and ad management were all crucial for the project’s success. Along with relative pre-game content, the websites were built to enhance the during and post-game experience.

352, Agency
2015

Adam Davis, Associate Creative Director, Lead Designer